Reputation Management
What Will Potential Customers Find If They Google You?
This question is key to reputation management. If you don’t know the answer to that, you should Google your business right away and review what is showing up. There are a number of places on the internet where your business information can appear. Social media, online directories and business review websites are just a few examples.
- How many of the results are for your business?
- Are any of the results for your business negative?
- Are they accurate?
- Are there other businesses out there showing up under your brand?
- Is your Google Maps Listing showing up?
- Are ads from other businesses showing up?
The Key Components of Reputation Management
From reviews and listings management to website chatbots and surveys, there are several ways to manage your online reputation. But that doesn’t mean that every piece is right for your business. We work with you to assess your current reputation and understand your goals. We use this information to create a custom set of recommendations tailored specifically to your budget and needs.
The Importance of Customer Reviews
From potential customers researching you to search engines using them to determine your ranking, reviews are one of the most important parts of your online presence. Not only should you be focusing efforts on requesting reviews but also on replying to reviews (both positive and negative).
Informed Decisions For Your Customers
Online reviews play a pivotal role in consumer research. Potential customers will look at reviews to learn more about your business. A business with no reviews or very few reviews can make a customer nervous about working with them. Reviews are often the tipping point that customers mention when explaining why chose to call one business over another.
Don't Be Afraid of Negative Reviews
SEO & Visibility
Search engines take a variety of factors into consideration when ranking websites, including the quantity and quality of reviews. Businesses with a higher volume of positive reviews are likely to rank higher in search results, increasing their visibility to potential customers. They also consider reviews a form of engagement and your replies to the reviews increase that engagement. This also helps with ranking well in search and maps.
Why Online Listings Matter
Online listings for your business exist whether you create them or not. These listings provide essential information such as contact details, location, operating hours, and product or service offerings for your business at no cost to you. Moreover, online listings can help businesses improve their visibility and rankings in search engine results pages (SERPs). But they only work in your favor if they are accurate! Consistent and accurate listings across various online platforms enhance a business’s credibility and trustworthiness for consumers and search. Inaccurate or missing listings have the opposite impact. So managing your listings is a crucial piece of online reputation and an important foundation for SEO.
Improve Current & Future Customer Experience
Reputation management wouldn’t be complete without ways to handle communication with existing and new customers throughout the relationship. With automated surveys, you can get in-depth details on your customer’s experience. Add a chatbot with built-in answers to common questions to improve your intake process. Understand trends in customer feedback across locations to improve your processes. Manage customer communications across digital channels (Google, Website, Facebook, etc.) all in one place to improve efficiency and response time. Request referrals from happy customers to increase your leads.
Would You Benefit From Reputation Management Services?
Do you find it challenging to keep track of customer feedback across a large variety of internet locations?
Are you requesting reviews and feeling frustrated with the lack of response?
Are you trying to get more online leads but they aren’t coming in?
Maybe you are getting impressions or website visits but not many actual leads.
We offer a variety of reputation management services that will give you time back to focus on your business, provide you with a competitive advantage in search and maps and help you to improve your customer experience.
Our Process
- FREE Online Reputation AnalysisWe will conduct an online reputation analysis to better understand what your current online presence looks like.
- Kick-off CallDuring the call, we will go over what we learned from our online reputation analysis. We will also discuss what your goals and priorities are for improving your reputation online.
- Reputation Management StrategyWe will put together a strategy for you that covers how to improve and maintain your online reputation.
- Set-Up & ImplementationWe will perform the necessary steps to set up and implement the strategy in a way that works for you.
HOW WE ACHIEVE RESULTS
Online Reputation Analysis
We would begin by reviewing your current online presence. This involves answering several questions through online research:
- Where can we find your business online?
- What information needs to be fixed?
- Where does your business have reviews?
- How can we improve your existing reputation?
- How can we increase your online presence?
Reputation Management Strategy
After performing a reputation analysis and discussing your goals with you, we will put together a custom strategy for reputation management.
This includes:
- Improvement suggestions
- New account and listing recommendations
- Processes for increasing your number of reviews
- An action plan for changes in your reputation
Interested in a Free Consultation?
