This guide will help you plan your social media content by identifying key business themes, defining audience interests, and mapping out a content calendar. With this plan, you’ll ensure a well-rounded, engaging approach to your social media posts.
Identify Key Business Themes
Start by listing out 3–5 main themes or topics that reflect what your business stands for. Examples might include:
- Customer Success
- Product Features
- Industry Insights
- Behind the Scenes
- Educational Tips
Define Audience Interests
List 3–5 things your target audience cares about or wants to know. Consider their interests, challenges, or common questions. Examples:
- Learning new skills related to your field
- Success stories or testimonials from people like them
- Fun facts, tips, or hacks that make their life easier
- Trends in the industry
Map Content Ideas to the Month
Take each of these content ideas and assign them to days of the week. Think about balance – mix up the goals so you’re not just promoting but also educating and engaging.
Consider a Personal Touch
Sprinkling in a few more personal posts can create a well-rounded brand that feels authentic and approachable. By sharing glimpses of the human side behind your business, you can foster trust, build relatability, and keep your content diverse and engaging. Here are some ways to do this effectively:
- Favorite local businesses or restaurants
- Events you sponsor or participate in
- Hobbies (Ex. do you love to hike and have recommendations?)
- Share team highlights (birthdays, promotions, simple intros)
- Share hurdles and how you’ve overcome them
Add Seasonal Topics, Upcoming Events
Finally, consider any relevant holidays, seasons, or events. How can you create timely content that aligns with these? Examples:
- New Year: “Our top three digital marketing resolutions to boost your business this year.”
- Summer: “Best ways to refresh your website for a mid-year check-in.”
Sample Brainstorm Result
| When To Post | Theme | Content Idea |
|---|---|---|
| Week 1 | Seasonal Content | “Get ready for the holidays with our social media strategy checklist!” |
| Week 2 | Customer Success | Share a client testimonial with a photo or quote graphic to highlight a recent success story |
| Week 3 | Personal Touch | Share a favorite local spot (e.g., coffee shop or park) with a personal story on why you love it |
| Week 4 | Product Features | Post about how a specific feature of your service works and how it benefits clients |
| Week 5 | Customer Success | Highlight another testimonial or success story showcasing how your services made an impact |
| Week 6 | Behind the Scenes | Show a quick behind-the-scenes look at your team or work environment |
| Week 7 | Personal Touch | Share a photo of a recent team outing or favorite hobby with a quick story |
| Week 8 | Product Features | Spotlight a lesser-known feature or service and how it solves common customer problems |
This calendar maintains a dynamic, well-rounded approach, with seasonal content kicking off the schedule and a mix of other themes to engage followers. With this plan, you now have two months’ worth of content ideas to keep your social media fresh and engaging, ensuring you have a balanced mix of posts for both business and personal connection.
